Current Contours: Sur Wellness Delve into the Top Trends Shaping the Cosmetic Procedures Industry in 2024
The world of cosmetic procedures is in constant flux, with innovations and trends reshaping ourunderstanding of beauty each year. Sur Wellness, a hallmark of excellence in aesthetic medicine, dives deep into the leading trends, path-breaking innovations, and overarching shifts that are redefining the landscape of aesthetic medicine in 2024.
According to the 2022 Annual Report by The British Association of Aesthetic Plastic Surgeons, there was a record-breaking increase in cosmetic procedures, with 31,057 treatments performed. This astounding number represents a 102% surge from the previous year, surpassing all post-pandemic predictions and breaking the highest annual growth since the audit’s inception in 2004.
“Our industry isn’t just recovering post-pandemic. We are witnessing a significant shift in societal views on cosmetic treatments,” says Karen Addison, RGN INP, Managing Partner at SurWellness & Clinical Educator. “These figures go beyond a mere bounce-back. They represent a transformative era where societal perceptions are evolving, and trust in cosmetic interventions is skyrocketing.”
Breaking down the numbers, women represented 93% of all cosmetic treatments in 2022, showcasing a 101% growth from 2021. The top treatments favoured by women included breast augmentation, breast reduction, abdominoplasty, liposuction, and blepharoplasty. On the otherhand, men accounted for 7% of procedures, marking a 118% rise from the previous year. Popular choices among men were rhinoplasty, chest reduction, blepharoplasty, liposuction, and otoplasty.
Mr Amr Khalil, MBBS, EBOPRAS, MSc, a Cosmetic Surgeon at Sur, adds, “The diverse choices in these results emphasise the importance of individualised treatments. There’s no universal standard for beauty, and the surge in men exploring cosmetic enhancements is a testament to amore inclusive, stigma-free outlook.”
The current traction in cosmetic treatments is not just a fleeting trend but signifies a deep-rooted change in societal values. What once were make-up purchases are now often replaced by a commitment to personal investement, a vision of an ever-improving self. With the world growing more transparent about undergoing cosmetic procedures, we notice a transformative shift in societal norms, heavily influenced by social media and celebrity culture.
Sur Wellnessis at the forefront of this revolution. “We at Sur Wellness acknowledge these intrinsic shifts in self-view, societal ethos, and aspirations. Our patrons are on a quest not just for aesthetic enhancements but for heightened self-confidence and self-worth,” Karen Addison elaborates. “Our unique approach, ‘The Sur Way’, coupled with our Patient Advocacy Program, ensures a holistic, supportive experience for all.”
For many, cosmetic treatments offer enhanced confidence and contentment. With the definitions of beauty continually changing, Sur Wellness pledges its support to those eager to realise their most authentic self. Ready to embrace your most confident self?
Discover the transformative journey with Sur Wellness today, contact us on 0300 373 5880 or email us on [email protected]